Although the name Zibrant was ‘born’ in August 2005 we have been trading a lot longer than, over 21 years to be precise.

In Business Reservations Ltd (IBR), was founded in 1988 based in a small office above a travel agents shop in the centre of Derby.

In 1992 Fay Sharpe joined as Sales and Marketing Director. Fay’s extensive hotel background and sales experience helped IBR focus on obtaining new business from new clients and an increase in business from existing clients. Fay opened the Guildford Sales office in 1995 to concentrate her team on Sales and Marketing and have a base nearer to London. Her core philosophy of delighting clients ensured that expansion was swift.

Chris Parnham was appointed as Events and Communications Director in 1999 and he launched ILLICO Events – a specialist department offering full event management services to clients including venue find, stage sets, audio-visual equipment, delegate registration, logistics, themed events, incentives, speakers and entertainment.

In 2004, IBR acquired McGarvey Russell, an ATOL bonded, high-quality provider of Event Logistics Management, Incentive Travel and Motivation, and Motivation specialist MRM, facilitating IBR with total event solution capabilities.

In August 2005 a decision was made to re-brand all four companies, IBR, ILIICO Events, MRM and McGarvey Russell under the umbrella brand – and Zibrant was created. This allowed the company to consolidate its presence as a market leader.

Expanding Zibrant’s portfolio of services further, Zibrant acquired RAND, the UK’s first ever venue find agency, in October.

In October 2007, Motivcom PLC, one of the UK’s leading MICE service providers acquired Zibrant in a £15 million deal however, Zibrant remained an independent company within the Motivcom portfolio.

Zibrant launched their first overseas office in May 2008 in Kuala Lumpur, a move that directly reflected client’s needs and interest in the Pan Asian MICE market.