Get the structure right and no-one will notice because it’s likely that your campaign will tick along nicely. Get it wrong and you’ll soon know about it.

You’ll spend most of your time fielding complaints from dispirited participants who’ll say: ‘It’s not fair’, ‘We don’t have a chance in our region’, ‘there’s nothing in it for me’, ‘the same people always win’ or ‘I can’t influence the results, so there’s no point’.

Or worse still, you might not hear anything and won’t understand why you aren’t getting the planned results! Not exactly the desired motivation you’re aiming for!

At Zibrant we’ll help you identify exactly what you plan to achieve and explain the potential implications. We’ll devise the right programme structure, recommend the appropriate techniques, frequency of reward, level of prize and number of winners to maximise buy-in, participation and importantly, results! This might include some of the specialist tools we’ve developed including: ‘Pointsbank’, ‘Mytarget’, ‘AuctionBoost’, ‘Quickpoll’, ‘e-tipster’ and ‘ShowQuiz’.

That’s what we call Zibrant hindsight!