Big 6
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Research
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Structure
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Communication
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Reward
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Recognition
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Measurement ROI
Big 6
There’s something we’d like you to do. Something we think you’ll find terribly, terribly satisfying, especially if you get lots of other people to join in. And it’s not something to feel guilty about. In fact, it’s really rather good for you. So good that we do it regularly ourselves.
Zibrant motivation is different. We’ll always consider each and every factor that can affect how successful your campaign is – that’s the big things and those annoying little ones that make you think ‘if only I’d known’! We call these things the big 6 – because no matter how small it might seem, it can have a really big impact on your programme. Take time to get these right and you’ll get results. So what’s in the big 6?
- Research into your audience, market and objectives
- Defining and recommending a programme structure
- Advising on the optimum communication strategy
- Adopting the right reward mix
- Maximising recognition
- Measurement, ROI & ROO and programme assessment